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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Kindle Edition

4.5 4.5 out of 5 stars 11,636 ratings

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E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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Amazon Review

Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

From the Back Cover

In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Product details

  • ASIN ‏ : ‎ B000RO9VJK
  • Publisher ‏ : ‎ HarperCollins e-books; Updated, Subsequent edition (17 Mar. 2009)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1628 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 292 pages
  • Customer reviews:
    4.5 4.5 out of 5 stars 11,636 ratings

About the author

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Michael E. Gerber
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Michael E. Gerber is a true legend of entrepreneurship. Inc. Magazine called him "the World's #1 Small Business Guru." He started over 40-plus years ago addressing a significant need in the small business market: businesses owned primarily by people with technical skills but few business skills, and no place to go to get meaningful help.

Over the years, Michael E. Gerber's companies have helped hundreds of thousands of small business owner-clients to successfully transform their businesses into world-class operations.

Mr. Gerber's E-Myth books include: The Most Successful Small Business in the World, Awakening the Entrepreneur Within, The E-Myth Enterprise, The E-Myth Mastery, The E-Myth Manager, along with co-authored E-Myth Vertical books: The E-Myth Attorney, The E-Myth Accountant, The E-Myth Optometrist, The E-Myth Chiropractor, The E-Myth Financial Advisor, The E-Myth Landscape Contractor, The E-Myth Architect, The E-Myth Real Estate Brokerage, The E-Myth Insurance Store, The E-Myth Dentist, The E-Myth Nutritionist, The E-Myth Bookkeeper, The E-Myth Veterinarian, and the first of Gerber's newest C-Level series: The E-Myth Chief Financial Officer. Soon to be released, The E-Myth Real Estate Agent.

To find out more visit:http://michaelegerbercompanies.com/ & http://www.beyondemyth.com

Customer reviews

4.5 out of 5 stars
11,636 global ratings

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Customers say

Customers find the book easy to read and useful for small business owners. They appreciate the practical advice and insights it provides. The text is simple and relatable, making the theory and principles easy to understand. However, opinions differ on the storytelling quality - some find it engaging and interesting, while others feel it's overly schmaltzy and patronizing.

AI-generated from the text of customer reviews

212 customers mention ‘Readability’196 positive16 negative

Customers find the book useful and insightful. They say it's a must-read for anyone considering starting their own business. The author is described as straight-talking and successful at what he does.

"...updated version of what is a seminal work is essential - and rewarding - reading." Read more

"...Again, it's interesting read but you may want to validate its applicability before you get excited too much :)" Read more

"...However this book is amazing and definitely in my top 3 for business" Read more

"...I would rate this book as essential reading; to prove the point, I was talking to a friend, also in business, who has just got a goverment..." Read more

153 customers mention ‘Insight’153 positive0 negative

Customers find the book provides good insights and practical advice on growing and systemizing their businesses. They find the information educational and useful for building a business empire. The concepts are good and the book can help you build the business and life you truly want.

"...Thus, while I found this a fascinating and, in its way, inspirational book, I was left wondering whether many small business owners would not seek..." Read more

"Very informative book, I’m nearly half way through it now and can’t get enough of it" Read more

"...I think this book would be very useful to the beginning entrepreneurs...." Read more

""The E-Myth Revisited" by Michael E. Gerber is a groundbreaking business book that every entrepreneur should read...." Read more

67 customers mention ‘Ease of reading’62 positive5 negative

Customers find the book easy to understand and relatable. They appreciate the simple philosophy and structure, using relatable anecdotes and a fictional case study. The book is not too long and doesn't contain jargon or spin-type business terms.

"...the dream back to American small business" and the book is written in a very American, perhaps even specifically Californian, style, which may grate..." Read more

"...The book is brilliantly structured, using relatable anecdotes and a fictional case study that vividly illustrate essential points...." Read more

"...The basic philosophy of the book is simple: small business owners spend too much time in the business, rather than on it...." Read more

"...The methods and the mindset I've installed. And especially for upcomers. Who wants to do what they have to do? But I am not too sure where to start...." Read more

12 customers mention ‘Value for money’12 positive0 negative

Customers find the book provides good value for money. They say it's worth buying and useful for business owners.

"...The book as such is valuable to business owners. However, it proposes very specific approach to create a successful business/franchise...." Read more

"...about 6 years and this book (well audio book in this case) is bang on the money...." Read more

"...At around £5/6 per book this represents exceptional value...." Read more

"...Some of it is a little dated, but it still has tremendous value for small business owners who want to make a shift in their business." Read more

26 customers mention ‘Storytelling quality’18 positive8 negative

Customers have different views on the storytelling quality. Some find it engaging with relatable anecdotes and a fictional case study. Others feel the content is overly schmaltzy and patronizing, with annoying parables and unnecessary verbiage.

"...Thus, while I found this a fascinating and, in its way, inspirational book, I was left wondering whether many small business owners would not seek..." Read more

"...The book is brilliantly structured, using relatable anecdotes and a fictional case study that vividly illustrate essential points...." Read more

"...reason it doesn’t get five stars is that some of the content is more than slightly patronising...." Read more

"very interesting and would say this applies to most small businesses" Read more

Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 11 January 2009
    Michael Gerber, a saxophone playing, poetry and pulp-fiction writing, dope smoking, mystic drifter and successful encyclopaedia salesman (according to the apparently autobiographical section), wrote the original "E-Myth" in 1986, and revisited the ideas in this book in 1995, having by that stage established E-Myth Worldwide (see []) as a major force in what has come to be known as life and business coaching. He has a rather better claim, I suspect, to having originated "business coaching" than Brad Sugars (see "The Business Coach") although he does not use that term and is quite free in acknowledging his antecedents via a quotation at the start of each chapter.

    Gerber's aim was (and presumably still is) to "bring the dream back to American small business" and the book is written in a very American, perhaps even specifically Californian, style, which may grate slightly on British readers, especially where his "spiritual" side shines through. The central theme of the book is an extended conversation between the author and "Sarah", proprietor of a struggling one-woman business in the form of a pie shop (apple rather than steak and kidney, although that doesn't really matter).

    There can be no doubt that Gerber's own success suggests that his methods have worked for many small businesses. He suggests that there is an "Entrepreneurial-Myth" that all small businesses are created by Entrepreneurs, while the reality is that that are created by frustrated Technicians after a moment of "entrepreneurial seizure". Technicians enjoy doing the work but are neither interested in nor equipped to develop businesses and find that they don't so much own a company as a job - and that the demands are punishing. The solution, he suggests, is to think like an entrepreneur and to work ON the business rather than IN it, setting up systems that would allow the business model to be franchised (as a business system franchise like McDonalds), even if that is not the owner's intention. The aim is to create a "turn-key" business that someone else could operate in exactly the same way as the owner with staff with "the lowest possible level of skill" consistent with their roles.

    The level of documentation that Gerber suggests is necessary is formidable. I have to admit that I have never worked in a commercial organisation which had anything like his suggested level of documented procedures. (I have perhaps worked in a non-commercial one that did - that was the Army!) It is certainly a challenging set of ideas.

    Most of the book is devoted to general principles, but in one or two sections he proposes quite specific techniques. When discussing sales, for example, he detailed the Gerber "Power Point Selling System" (a phrase borrowed by other West-Coast Americans, perhaps?) he describes a quite prescriptive sales technique, and suggests that it will work invariably. While it is certainly in the category of "sensible stuff", I recoiled slightly from the one-size fits all mentality as portrayed here. I suspect that Gerber in the flesh would customise this sort of thing. Another example, apparently trivial but a theme to which Gerber returns on several occasions, is that blue is a superior colour, for logos, suits, book covers, marker pens, etc. He also advocates physical contact with customers - elbow, arm, shoulder - as a sure-fire way of boosting sales. Really?

    Perhaps my biggest reservation about the his methodology is that he suggests that despite everything being scripted and prescribed to achieve "the elimination of discretion, or choice, at the operating level of your business", he still thinks that this need not be dehumanising and can be consistent with empowerment and job satisfaction. Perhaps it can, but this was not, in my opinion, very well explained here. I suspect that his ideas are quite close to the "system thinking "of John Seddon (see, e.g. "Freedom from Command and Control").

    I have no doubt that a small business that set up all of the systems that Gerber advocates would be extremely well run. It is hard to imagine that many business owners would go to all that trouble if they did not actually want to franchise their operations - ceasing to be, in the process, small businesses. Thus, while I found this a fascinating and, in its way, inspirational book, I was left wondering whether many small business owners would not seek to find a middle way between the drive for growth that Michael Gerber recommends and merely "owning a job", and I suspect that many small business owners have in fact found it (or one of them, as there are probably many such ways).

    Nevertheless, if you are running a small business or if you are interested in how SMEs can be run well, this updated version of what is a seminal work is essential - and rewarding - reading.
    89 people found this helpful
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  • Reviewed in the United Kingdom on 7 December 2024
    Very informative book, I’m nearly half way through it now and can’t get enough of it
  • Reviewed in the United Kingdom on 7 July 2012
    I ordered this book out of interest because a colleague from work recommended it to me.

    I think this book would be very useful to the beginning entrepreneurs. As the failure rate of 'small businesses' is pretty high, any education in running the company is really essential to such people.

    The e-myth actually sounds in today's world like it is attributed to software or internet based companies. However, one could not be further from truth as far as this book is concerned. Written in pre-dot com era, e-myth actually refers to entrepreneurial myth and has no connotations with the current meaning of the 'e' prefix.

    The book as such is valuable to business owners. However, it proposes very specific approach to create a successful business/franchise. You may find it applicable in your area. However, if you look at current industries - this approach may not be the most optimal if you have startup IT businesses in mind. They usually run on the premise that this book describes is doomed to fail. Again, it's interesting read but you may want to validate its applicability before you get excited too much :)
    2 people found this helpful
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  • Reviewed in the United Kingdom on 26 November 2024
    At first I was skeptic all as a lot of talk about turnkey and franchise. However this book is amazing and definitely in my top 3 for business
  • Reviewed in the United Kingdom on 30 September 2024
    "The E-Myth Revisited" by Michael E. Gerber is a groundbreaking business book that every entrepreneur should read. Gerber demystifies why most small businesses fail and offers clear, actionable strategies for succeeding. He eloquently explains the difference between working *in* your business versus working *on* your business, an insight that is both refreshing and transformative.

    The book is brilliantly structured, using relatable anecdotes and a fictional case study that vividly illustrate essential points. Gerber is a master storyteller, making complex concepts easy to grasp and implement. His emphasis on the importance of systems and processes is a game-changer for anyone struggling to scale up their business.

    Moreover, the author’s advice on creating a business that can thrive without you is invaluable. It empowers business owners to aim for sustainability and long-term success rather than just immediate gains.

    In summary, "The E-Myth Revisited" is a must-read that provides a profound understanding of what it takes to create a successful small business. Michael E. Gerber’s insights are not just informative but also incredibly inspirational. Highly recommended!

Top reviews from other countries

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  • Zahra
    5.0 out of 5 stars Don't miss it
    Reviewed in Canada on 27 November 2024
    If you want to level up your business, it is a must-read book 📕
  • Navid
    5.0 out of 5 stars Wow-Effekt in meinem Denken
    Reviewed in Germany on 16 July 2024
    Ich kann das Buch jedem empfehlen, der den Wunsch hat, sich selbständig zu machen. Als Gründer eines Start-Ups war ich am Anfang super euphorisch und naiv, weil ich dachte, genau zu wissen, was meine Aufgaben sind. Doch je länger die Reise ging, desto verzweifelter wurde ich und ich bekam oft das Feedback, dass mir Struktur und Überblick fehlen.

    Nachdem ich dieses Buch gelesen und das wertvolle Wissen auf mein Unternehmen angewendet habe, herrscht zum ersten Mal Klarheit in meinem Kopf. Eines der wichtigsten Learnings aus dem Buch ist, dein Unternehmen wie ein Franchise zu führen, das auch ohne deine direkte Beteiligung hervorragende Ergebnisse liefert. Dies kannst du nur erreichen, wenn deine Systeme und Prozesse so aufgebaut sind, dass sie aus durchschnittlichen Mitarbeitern Spitzenkräfte machen.
  • Bob
    5.0 out of 5 stars Molto interessante
    Reviewed in Italy on 19 January 2024
    Ti aiuta capire come funziona davvero il mondo dello business.
  • gmffr
    5.0 out of 5 stars Great Book
    Reviewed in Spain on 18 December 2023
    This is a great book for people running small businesses. It shows you how a lot of people start a business after working a full-time job and feeling they could do better by striking out on their own, but then face a lot of unexpected problems unrelated to their craft. It teaches you how to resolve this and how to work on your business instead of in your business, and how every business requires at least three roles, even if you are a solopreneur - the technician, the manager and the entrepreneur. This will not teach you how to manage money, get leads or acquire customers, but I would recommend this book to anyone who needs clarity on how to run their business more efficiently and with less stress, particularly people who are starting or running a business for the first time. It will show you how to properly think about it and give you a guide on the tasks you need to do to optimize it.
  • Davide Corizzo
    5.0 out of 5 stars Un libro extraordinario y ¡sólo a 18 pesos!
    Reviewed in Mexico on 27 June 2019
    No conociendo al autor, lo encontré en una lista de libros recomendados sobre el tema del emprendimiento. Me encantó por cómo hablar de los negocios y que al final todo se basa en nosotros, los seres humanos con nuestro percibir. Si estás luchando para hacer despegar tu pequeño negocio, ¡esto es lo tuyo!

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